Resources
Practical notes from the Claypool Way team — no filler, no generic listicles.
Building a Marketing Budget That Survives a Slow Quarter
What we've learned about building a marketing budget that holds up in a slow quarter from working with clients on it directly.
Read article →The Real Cost of DIY Social Media Marketing
What changes once you actually start measuring the hidden cost of DIY social media properly.
Read article →The Case for Slower, More Consistent Content Marketing
A field-tested look at consistent content marketing, based on what's actually worked for clients.
Read article →Email Marketing Isn't Dead — Here's Proof
The mistakes we see most often around email marketing performance, and how to avoid them.
Read article →